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DTSTART;TZID=America/Denver:20240416T081500
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DTSTAMP:20260405T203454
CREATED:20240313T145718Z
LAST-MODIFIED:20240313T145718Z
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SUMMARY:Snooze-Fest vs Going Viral: The Art of Crafting Effective\, Research-Based Content for Any Platform
DESCRIPTION:Food and nutrition are hot topics on every digital platform today ranging from Instagram and TikTok to print media outlets and podcasts. Yet\, it’s tough to get credible\, research-based messaging heard over other trendy content — that may or may not be accurate science-based. This means effective communication is critical for dietitians to get our voices heard. But how do you create attention-grabbing posts\, videos\, articles\, and podcasts rooted in research-based science? Is it even possible to craft viral messaging that’s rooted in research-based science?   \nJoin Carolyn Williams\, PhD\, RD at the 2024 Pennsylvania Academy of Nutrition and Dietetics Annual Meeting and Exhibition for an engaging presentation. \nLearning Objectives:  \n\nIdentify nutrition and health topics that have the greatest potential to resonate with your audience. \nIdentify the most effective communication platforms for your audience.  \nList approaches for crafting food\, nutrition\, and health content that attracts your audience. \nList the most common mistakes made in nutrition and health communication.   \nUnderstand how to frame content using nutrition and health research that’s dynamic enough to go viral\, get thousands of downloads\, and even win awards.  \n\n 
URL:https://beefaficionados.org/event/snooze-fest-vs-going-viral-the-art-of-crafting-effective-research-based-content-for-any-platform/
LOCATION:Lancaster Marriott\, 25 S Queen St\, Lancaster\, PA\, 17603\, United States
CATEGORIES:Conference,In-person
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