Food and nutrition are hot topics on every digital platform today ranging from Instagram and TikTok to print media outlets and podcasts. Yet, it’s tough to get credible, research-based messaging heard over other trendy content — that may or may not be accurate science-based. This means effective communication is critical for dietitians to get our voices heard. But how do you create attention-grabbing posts, videos, articles, and podcasts rooted in research-based science? Is it even possible to craft viral messaging that’s rooted in research-based science?
Join Carolyn Williams, PhD, RD at the 2024 Pennsylvania Academy of Nutrition and Dietetics Annual Meeting and Exhibition for an engaging presentation.
Learning Objectives:
- Identify nutrition and health topics that have the greatest potential to resonate with your audience.
- Identify the most effective communication platforms for your audience.
- List approaches for crafting food, nutrition, and health content that attracts your audience.
- List the most common mistakes made in nutrition and health communication.
- Understand how to frame content using nutrition and health research that’s dynamic enough to go viral, get thousands of downloads, and even win awards.
